L'Oréal Professional / Kérastase

Product Discovery Reimagined:
A UX Approach to Education,
Engagement & Insight

COMPANY

L'Oréal

ROLE

Digital Product Designer

Project Overview

An interactive, in-salon table that empowers customers to explore products, take a haircare quiz, and receive personalized recommendations while feeding real-time insights back to sales and marketing teams.

Results:

3× increase in time spent at the product table
78% quiz completion rate
65% of users reported concerns with dryness/frizz → influenced marketing
Improved stylist-customer conversations and brand perception

3× increase in time spent at the product table
78% quiz completion rate
65% of users reported concerns with dryness/frizz → influenced marketing
Improved stylist-customer conversations and brand perception

3× increase in time spent at the product table
78% quiz completion rate
65% of users reported concerns with dryness/frizz → influenced marketing
Improved stylist-customer conversations and brand perception

The Challenge

Premium L’Oréal Professional salons offer luxury haircare products but the in-salon experience lacked digital support to guide customers through discovery.

Users felt overwhelmed, often unsure what suited their hair needs, while stylists’ verbal recommendations were hard to remember post-visit. Meanwhile, the business lacked real-time data on customer concerns, limiting their ability to optimize product positioning or campaigns.

Project Goals

User Goals

Clarity: Understand product benefits and proper usage
Confidence: Choose the right routine based on personal needs
Convenience: Explore products touch-free, at their own pace
Personalization: Get tailored recommendations via an engaging quiz

Business Goals

Increase product interaction and routine-based sales
Support stylists in explaining the full range
Collect anonymized data on user needs
Inform campaigns, training, and inventory planning

Project Goals

User Goals

Clarity: Understand product benefits and proper usage
Confidence: Choose the right routine based on personal needs
Convenience: Explore products touch-free, at their own pace
Personalization: Get tailored recommendations via an engaging quiz

Business Goals

Increase product interaction and routine-based sales
Support stylists in explaining the full range
Collect anonymized data on user needs
Inform campaigns, training, and inventory planning

User Goals

Clarity: Understand product benefits and proper usage
Confidence: Choose the right routine based on personal needs
Convenience: Explore products touch-free, at their own pace
Personalization: Get tailored recommendations via an engaging quiz

Business Goals

Increase product interaction and routine-based sales
Support stylists in explaining the full range
Collect anonymized data on user needs
Inform campaigns, training, and inventory planning

Research & Insights

Experience Flow

Flow Highlights

Visual Experience Assets

Product Interaction Demo
Captured real-world usage, users pick up a product from the table and see how it’s used through an interactive demo experience.

QR Code Survey Flow
Showcased the seamless transition from physical to digital scanning a QR code launches a quick hair quiz to recommend a full product routine.

3D Visualization

Illustrated kiosk ergonomics, lighting, and salon placement for stakeholder buy-in.

Real Photos
Documented real user behavior and helped validate design choices.

The Outcomes

Result Metric

↑ Engagement 3x times spent at interactive table

↑ Data Insight 78% quiz completion; dryness & frizz = top concerns

↑ Product Education Customers better recalled products post-visit

↑ Strategic Alignment Quiz data used for targeted marketing & inventory planning

What I learned

UX can drive cross-functional outcomes: This project connected product design to sales, marketing, and education strategy.

Observation > assumptions: Seeing real behavior in context shaped smarter design decisions.
Physical UX matters: Ergonomics, lighting, and salon layout directly impacted adoption.
Designing for engagement + insight unlocks business value.