Food Service PLATFORM
Restructuring the webstie to optimize conversion
COMPANY
Techfleet
ROLE
UX Designer
Feedback is a platform designed to connect food producers with professional food evaluators, offering essential feedback to help producers improve the quality of their food.
Timeline
5 months
Background
Feedback serves food producers and evaluators, enabling small-scale producers to access professional insights affordably. I contributed to UX design, UX writing, and client collaboration to align with their vision while ensuring usability and accessibility.
Designing a platform that not only meets the needs of the target users but also aligns with the client’s vision of a bold, punk-inspired design style. We faced several hurdles along the way, including:
Additionally, we needed to create a website that served multiple personas while sticking to the "brutalist, punk, bold" design requested by the client.
A key focus of this project was ensuring the bold, colorful design remained accessible.
To balance the client’s vision with usability, we integrated the Daisy UI design system and
adjusted colors for accessibility.
Color Contrast
We ensured high contrast between text and background to improve readability for users with low vision and color blindness.
Font Choices
Large, legible fonts like Roboto and Montserrat were used, with adjustable text size for visual impairments.
Accessibility Testing
We tested the design with color contrast checkers and screen reader tools to ensure all elements, including forms and buttons, were navigable.
Beyond visual accessibility, We improved content clarity in forms to ensure a seamless experience
for both food producers and evaluators.
Streamlined Flow
Used a structured diagram to create a logical question progression, reducing cognitive load.
Simplified Language
Made questions clear and direct, avoiding unnecessary complexity.
Removed Redundancies
Eliminated repetitive wording to prevent confusion and keep the form user-friendly.
While I wasn’t responsible for the form’s UI design, my role in UX writing contributed to making the form experience more intuitive and accessible. This helped align the platform’s communication style with its bold but user-friendly design approach.
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.
Increased Efficiency
Users report significant time savings and improved productivity through optimized scheduling recommendations.
Positive User Feedback
High user satisfaction ratings and positive reviews highlight the app's intuitive interface and powerful AI capabilities.
Growing User Base
The app quickly gained traction among individuals and businesses worldwide, with a steady increase in user adoption and engagement.