Kérastase
Merging Luxury, Storytelling & Sustainable Design
Merging Luxury, Storytelling & Sustainable Design
Merging Luxury, Storytelling & Sustainable Design
Kérastase, L'Oréal’s ultra-premium haircare brand, needed more than a beautiful space it needed a statement of prestige, purpose, and progress.
I led the redesign of Kérastase’s retail presence across Egypt’s high-end shopping malls and salons, turning static booths into immersive, sustainable experiences. Every decision from materials to messaging was designed to enhance brand visibility, client engagement, and environmental impact.
Salon Redesign: Brand Experience From the Inside Out
Salon Redesign: Brand Experience From the Inside Out
We started where the client relationship begins: inside the salon.
I led the full redesign of premium partner salons to better reflect the Kérastase brand identity clean lines, soft lighting, elevated product zones, and storytelling woven into the space itself.
Impact:
Stronger brand consistency across all salon touch-points
More immersive client journeys from consultation to checkout
Elevated customer trust and loyalty through a luxury-first experience
Render of Kérastase Salon Backwash Unit
Render of Kérastase Salon Backwash Unit
Render of L'Oréal Professionnel
Hair Salon Unit
Actual Photo of Kérastase Salon Backwash Unit
Retail Pop-Ups & Mall Booths
Retail Pop-Ups & Mall Booths
Retail Pop-Ups & Mall Booths
To bring the brand directly to high-traffic retail spaces, I designed modular, eco-friendly kiosks
that delivered both elegance and performance:
60% recyclable and re-usable materials
Minimalist, sleek visual identity aligned with Kérastase global
Easy assembly for future product launches and rebranding
Result:
Boosted sales through interactive displays
Delivered a high-end experience in unexpected locations
Reinforced Kérastase’s leadership in luxury haircare
Actual photo of Kérastase popup store
Actual photo of Kérastase popup store
Actual photo of Kérastase popup store
Actual Photo of Kérastase summer popup store
Actual Photo of Kérastase summer popup store
Actual Photo of Kérastase summer popup store
Actual Photo of Kérastase summer popup store
Actual Photo of Kérastase summer popup store
Actual Photo of Kérastase summer popup store
Actual Photo of Kérastase summer popup store
Multi-Channel Campaigns: From Street to Screen
To support key product launches, I designed and executed a cohesive campaign rollout across shopping malls, social media, and city billboards making sure Kérastase was both visible and unforgettable.
Mall Activations: Eye-catching displays and launch booths placed in Egypt’s top luxury malls, aligned with global Kérastase visuals.
Social Media Assets: Custom visuals, motion graphics, and promotional content to boost digital engagement and conversion.
Street Campaigns: Real-world impact with large-scale billboards and city signage — building brand authority beyond the salon.
Result:
65% boost in brand visibility during launch windows
Higher product recall across both digital and in-person channels
Positioned Kérastase as a top-of-mind luxury brand in Egypt
Actual Photo of Kérastase summer popup store
Actual Photo of Kérastase summer popup store
Actual Photo of Kérastase summer popup store
Multi-Channel Campaigns: From Street to Screen
To support key product launches, I designed and executed a cohesive campaign rollout across shopping malls, social media, and city billboards making sure Kérastase was both visible and unforgettable.
Mall Activations: Eye-catching displays and launch booths placed in Egypt’s top luxury malls, aligned with global Kérastase visuals.
Social Media Assets: Custom visuals, motion graphics, and promotional content to boost digital engagement and conversion.
Street Campaigns: Real-world impact with large-scale billboards and city signage — building brand authority beyond the salon.
Result:
65% boost in brand visibility during launch windows
Higher product recall across both digital and in-person channels
Positioned Kérastase as a top-of-mind luxury brand in Egypt
To support key product launches, I designed and executed a cohesive campaign rollout across shopping malls, social media, and city billboards making sure Kérastase was both visible and unforgettable.
Mall Activations: Eye-catching displays and launch booths placed in Egypt’s top luxury malls, aligned with global Kérastase visuals.
Social Media Assets: Custom visuals, motion graphics, and promotional content to boost digital engagement and conversion.
Street Campaigns: Real-world impact with large-scale billboards and city signage — building brand authority beyond the salon.
Result:
65% boost in brand visibility during launch windows
Higher product recall across both digital and in-person channels
Positioned Kérastase as a top-of-mind luxury brand in Egypt
Mall Marketing media for new launches
Multi-Channel Campaigns: From Street to Screen
Multi-Channel Campaigns: From Street to Screen
My Role
As the Creative Lead, I wore many hats from high-level brand strategy to hands-on execution:
Creative Direction: Defined the visual and spatial identity across retail, salon, and campaign touch-points.
Booth & Retail Design: Transformed temporary kiosks and retail booths into premium, modular, and sustainable brand spaces.
Salon Experience Upgrade: Integrated storytelling and design standards into 20+ salons elevating client journeys and staff workflows.
Cross-Team Collaboration: Worked across departments (marketing, retail, production, procurement) to bring ideas to life under tight deadlines.
Sustainability Strategy: Ensured 60% of booth materials were recyclable or reusable without compromising on luxury aesthetics.
Why This Project Matters
This wasn’t just a design project it was a transformation of how luxury, sustainability, and customer experience can come together. In a market where brand presence equals market share, I helped Kérastase show up smarter, louder, and greener.
We didn’t just boost visibility by 65% we redefined how people experienced the brand, both in salons and on the street.
This work proved that design isn’t just about how things look it’s how they feel, function, and fuel real growth.
Social media carousel posts
Why This Project Matters
This wasn’t just a design project it was a transformation of how luxury, sustainability, and customer experience can come together. In a market where brand presence equals market share, I helped Kérastase show up smarter, louder, and greener.
We didn’t just boost visibility by 65% we redefined how people experienced the brand, both in salons and on the street.
This work proved that design isn’t just about how things look it’s how they feel, function, and fuel real growth.
Mall Marketing media for new launches
Billboards Marketing media for new launches
My Role
As the Creative Lead, I wore many hats from high-level brand strategy to hands-on execution:
Creative Direction: Defined the visual and spatial identity across retail, salon, and campaign touch-points.
Booth & Retail Design: Transformed temporary kiosks and retail booths into premium, modular, and sustainable brand spaces.
Salon Experience Upgrade: Integrated storytelling and design standards into 20+ salons elevating client journeys and staff workflows.
Cross-Team Collaboration: Worked across departments (marketing, retail, production, procurement) to bring ideas to life under tight deadlines.
Sustainability Strategy: Ensured 60% of booth materials were recyclable or reusable without compromising on luxury aesthetics.
Why This Project Matters
This wasn’t just a design project it was a transformation of how luxury, sustainability, and customer experience can come together. In a market where brand presence equals market share, I helped Kérastase show up smarter, louder, and greener.
We didn’t just boost visibility by 65% we redefined how people experienced the brand, both in salons and on the street.
This work proved that design isn’t just about how things look it’s how they feel, function, and fuel real growth.
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